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REPUTATIONAL RISK AND THE SOCIAL NETWORK

Reputational risk is now endemic in 21st century information technology. The explosion of the Internet as a communications platform has raised a barrage of questions about how companies can protect themselves against damage to their hard-won reputation through the social network.

“In equal measure, the social media has become both hijacker and traffic cop on the information superhighway,” observes Jenny Reid, MD of iFacts security and screening company, and president of the South African Security Association. “It helps if you can read the road signs that identify risks to reputation in the stream of digital publicity – blogs, discussion boards and wikis, to mention just a few.”
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