Adventures for Love (AFL), founded by iFacts CEO, Jenny Reid in 2013, is a non-profit organisation that is comprised of 13 official members, who are all driven by the belief that small acts of kindness can make a significant difference. The aim of the foundation is to provide support to charities of all sizes where there is a need by taking a hands-on approach to ultimately provide them with self-sustainability.
Donations are received in the form of time and services provided, as well as second hand or previously loved donations given to the AFL foundation. Donations of this nature that are received by AFL are cleaned, stored, and given to charities who have a specific need.
AFL raises capital by hosting an annual fundraiser and selling raffle tickets. Money received from these sources is used to buy items that may be needed for a specific project. Money in the form of cash is never given to charities, as needs and supplies on a per-project basis are donated to AFL from various sources.