No such thing as a bullet proof reputation

March 1, 2013

 “Reputation is often the unsung hero of a company’s success simply because managers might not realise the extent of its value or do enough to protect it,” says Jenny Reid, MD of iFACTS security and screening organisation and president of the South African Security Association. “A positive word in passing can do more good for a company than thousands of rands worth of bought advertising, simply because people tend to believe the word of mouth above all other means of communication.” The reverse is also true, and a negative word can wreak havoc. What do you do when your company’s reputation gets a black eye?

 

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